Three years and three different names. This is how many times the dining facility located inside of the McQuade Library have gone through a name change.
The former name of the library’s dining area was Zebi and prior to that it was Zest. The name changes were caused by trademark issues and results from a brand refresh, as stated by Michael Newmark, the General Manager for Merrimack Dining. Market research survey results proved that Zime was a catchy name, and would work well for the McQuade Library dining facility.
“It was changed to connect with the customer base and stay hip”, said Julio Perez, Retails/Concessions Manager. The new refreshing Zime is open Monday through Thursday from 8:30am to 9:00pm and Fridays from 8:30am to 4:00pm, with extended hours during finals. Zime accepts cash, credit and debit cards, Mackbucks, and Den Dollars.
Along with the name change, this “Bistro with a Twist” is now offering new and fresh items on the menu. The dining area carries sustainable and organic products in efforts of going green. This is reflected in their newly adjusted menu, which now includes flatbread sandwiches, macaroni and cheese and more. These delicious items are fully cooked in a state-of-the-art oven. Michael Newmark stated, “The quality of the sandwich is improved.”
“A portion of the proceeds are donated to local charity The Lazarus House”, said Newmark. Last year Zime, previously known as Zebi, donated $753.45 to charity to help in the fight against hunger.